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Corporate PR is a tool for winning and retaining business,
primarily aimed at reaching current and potential customers.
Operating across both B2B and B2C, we target business journalists,
trade, specialist and consumer press as well as government publications
and trade bodies. This involves:
- Positioning Review: it is essential that a
corporate body has a clear understanding of its perceived
positioning in relation to its peers. Once this is reviewed
and agreed, key primary messages can be created.
- Vehicle Creation: creating and developing
platforms and forums which allow companies to deliver crucial
messages and to promote "spokespeople" to deliver views on the
industry.
- Measurement: defining value, both tangible
and intangible, to measure the success of a campaign.
- Social Responsibility: creating programmes to
ensure that ethical behaviour by corporations is understood and
appreciated.
- Employee Relations and Internal Communications: ensuring that employees are aware of corporate developments and the
key corporate messages so that they can be ambassadors for the
organisation.
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